AKKA HOTELS
Rebranding for a Turkish hotel chain with history
- Project development
The project began with extensive research: competitor and best practice analysis, in-depth interviews, and project audits in Istanbul and Antalya. Based on the collected data, target audience profiles were developed and cultural codes important for the brand were identified. The final stage of preparation was a workshop with AKKA Hotels’ top management, where the key visual metaphors were defined.
- Completed work
Development of a logo and corporate identity based on the rethinking of the existing symbol.
Creation of an oriental monogram that preserved the historical reference while receiving a modern graphic interpretation.
Building a clean and systematic layout with a modular grid.
Defining a color palette that reflects the brand’s nobility, status, and elegance.
Developing a diversified identity system for sub-brands — considering the differences in the audiences of individual hotels.
Preparing an extensive set of assets: from banners and promotional materials to interior elements and hotel amenities.
The implementation was carried out in collaboration with the Turkish agency Oyster, responsible for the strategic part of the project. Decoders developed the visual and creative solution. The hotel team introduced the corporate identity elements under the agency’s supervision, making them part of the network’s daily communications. The new visual language allowed AKKA Hotels to strengthen its image as a brand with history and stand out among competitors.
The oriental monogram became a symbol of continuity and uniqueness of the brand, emphasizing its Eastern heritage.
A clean grid, concise typography, and a flexible color palette ensured universality and recognition across all communication formats.
Each hotel in the chain received its own interpretation of the photo style, tailored to the expectations of its audience — from family resorts to boutique properties.
Location and brand identity audits, interviews, and workshops with management formed the basis of a concept that combined local authenticity with an international level of quality.